The Company: Web Design Wizards With Plans For Further Expansion
Founded in 2019, Verz Design offers a diverse range of web design and development solutions specifically designed for SMEs. With an illustrious clientele that includes Singapore Airlines, Pan Pacific, and Toyota, the team aims to be the world’s preferred web design agency.
The Challenges: Blind Spending & Manual Processes Slowed Company Growth
A year ago, the agency was looking at expanding internationally. Among other challenges, one was the lack of clear insights on budgets and spends. Budgets and spends were tracked manually, and that resulted in overspending, underspending as well as untracked spends. There were multiple scenarios where the finance team had a tough time collating invoices for spends made by individuals. Although these scenarios are not unusual in growth stage companies, they result in reduced productivity in the long run. As the company thought of going international, the idea of these problems compounding gave the finance team a headache.
There were 3 clear issues. Fixing these would provide significantly greater clarity on the way ahead.
#1 Budgeting and forecasting had become an academic exercise
Budgets were tracked either using Excel sheets or communicated verbally. This worked well when the entire team was based in one geographical location but would pose an issue with scale. There was frequent over and under-spending. This resulted in two behaviours emerging within the organisation:
- Budgeting became an academic exercise that existed on paper but was not practical to apply on a day-to-day basis.
- With lack of clarity on today’s spends and budgets, it became impossible to track or forecast future spends, a must for any growing organisation.